At the current time (2013), around 83,5 million people in the European Union are at risk of poverty. In 2010, it was 80 million EU citizens. One of the 5 main goals of the EU’s “Europe 2020 Strategy”, was the reduction of poverty by 20 million people until the year 2020. Current trends cast doubts about the achievement of this objective, since poverty is still a massive problem. And this is not only the case in emerging nations, but also in economically established countries. While Austria is below the average in a European comparison, it is still not amongst the leading group when it comes to poverty reduction. This means that even in one of the world’s richest countries there is a serious poverty issue.